Free preview
A done-for-you service

We turn your customer list into a personal story for every customer.

You send us your order list. Within three days, each of your customers has their own short, animated page showing what they bought from you this year, their favourites and a thank-you offer from you. You send the links by email or WhatsApp. We do all the work. There is no software for you to learn.

Free preview firstReady in 3 daysYou only pay if you like it

For illustration: Sarah, a regular at a small coffee roastery, opens this from the shop's WhatsApp message. Tap it to move through.

What we offer

Two services. Pick the one that fits your business.

Both are done by us, from start to finish. You give us some information, we give you finished story pages.

Recap, for online stores

A "your year with us" story for each customer, like the yearly recap Spotify sends its listeners.

Good forCoffee and tea, pet food, skincare, supplements, snacks, any store where people buy again You sendYour order list (one file from Shopify, WooCommerce or your billing software) You getA personal story page for every customer, plus a ready list of links to send PriceFrom $149 per campaign
How Recap works

Plan Moment, for apps

A personal plan screen inside your app's sign-up, built from the answers each new user gives you.

Good forFitness, learning, habit and finance apps that ask questions during sign-up You sendYour sign-up questions and how your plan should work You getA ready plan screen to add to your sign-up, plus help testing it Price$499 to set up, then $49 a month
How Plan Moment works
How it works

What happens after you contact us

Step 1, day 0

Free preview

Tell us your store or app name. We send you a preview story made with your own products, so you can see exactly what your customers would get.

Step 2, day 1

You send a file

If you like it, send your order list. We show you how to download it; it takes about two minutes.

Step 3, day 3

Your links are ready

You get a link for every customer and a ready email or WhatsApp message to send them. You check a few before sending.

Step 4, day 30

See the results

We send you a simple report: how many people opened their story and how many ordered again, compared with customers who did not get one.

Recap, for online stores

What your customers see

Each story is about 25 seconds long and built only from that customer's own orders, so no two stories are the same. Depending on what they bought, it can show:

  • How often they came back, and whether they are one of your most loyal customers
  • Their favourite products from your store, in order
  • Streaks and milestones, like "you ordered every month from March to October"
  • A personality, like "The Explorer" for someone who tried many products
  • A thank-you offer with your discount code and a button back to your store

Why stores do this

People enjoy seeing their own year as a story and often share it with friends. It reminds them why they buy from you, at the same moment you give them a reason to order again. It works best in December, and also for customers who have not ordered in a while.

What you get from us

  • A personal story page for every customer, ready to share
  • A list with each customer's link and a ready-to-send message
  • A short report a month later showing whether it brought extra orders

Another example: a story for a customer who has not ordered in a while, showing what is new since their last order.

From your message to a new order

How your customer gets their story

Nothing to download and no account. It is a private link that opens in their phone's browser.

1. You send a message
Hi Sarah, we made something just for you: your 2026 with Bean Theory, from your own orders 👇
beantheory.com/recap/…
10:02

From your own WhatsApp Business or email tool. We give you every customer's link and the message, ready to paste or import.

2. They tap and watch
25 seconds, made from their own orders14 ordersCold Brew PackThe Early Supporter

Their favourites, their streaks, their personality. Only true facts about that one person.

3. They share and come back
Their thank-you codeTHANKYOU15Order again

The last screen has your offer and a button to your shop. Many people share their story, which brings you new customers too.

Five styles

Every brand gets a look that fits it

We do not use one template for everyone. We pick a style that matches your brand and set it in your colours. Tap any of them to play the full story.

Plan Moment, for apps

A personal plan for every new user, during sign-up

Many apps ask new users questions at sign-up: their goal, their level, how much time they have. A study of 1,460 sign-up flows found that the ones that work best show people a plan built from their answers. Most apps skip this because it takes developer time. We build that screen for you, with your rules and in your style.

Your sign-up questionsPlan Moment: "here is your plan"Your free trial or home screen

It is one extra screen. Your app passes it the answers, it plays for about 25 seconds, and its last button goes wherever you want: your trial offer, a paywall or the first lesson.

Loading the example…

Change an answer and press "Show my plan" to see the plan change.

Pricing

Simple prices for our first clients

We are taking on our first ten clients at these founding prices. Every service starts with a free preview, and you only pay once you have seen your own customers' stories.

Recap, small store

$149 one campaign
Up to 500 customers
  • A story page for each customer
  • Ready-to-send links and message
  • Your logo, colours and offer
  • Results report after 30 days
Start with Recap

Recap, growing store

$349 one campaign
Up to 3,000 customers
  • Everything in the small store plan
  • A second story for customers who have gone quiet
  • One round of changes
  • Priority delivery
Start with Recap

Plan Moment

$499 setup
Then $49 a month for hosting and updates
  • Your plan rules set up and tested
  • The plan screen built in your style
  • Help adding it to your sign-up
  • A 30-day results check
Start with Plan Moment

In India, Recap starts at ₹4,999, with stories in Hindi or English and WhatsApp links. For bigger customer lists or agencies, just ask.

Questions

Things people usually ask

Is this software I have to learn?

No. It is a service. We do the work and send you finished links. Later we may offer a version you can run yourself, but you will never need it.

What exactly do you need from me?

For Recap, your order list (date, customer, product, amount), your logo and the offer you want to give. For Plan Moment, your sign-up questions and a short description of how your plan should work. That is all.

How do I send the stories to my customers?

The way you already contact them: your email tool (Klaviyo, Mailchimp and others), WhatsApp, or SMS. We give you a list with each customer's personal link and a message to go with it.

Is my customer data safe?

Your file is processed on our own computer and is not sent to any AI service. Each story link is private and hidden from search engines. We delete your file once the work is delivered.

What if a customer only ordered once?

Their story is shorter and only shows what is true for them. Nobody is shown an awkward ranking or a number that looks bad.

Couldn't we build this ourselves with AI?

You could, and we use AI tools too. But getting every number right for thousands of customers, making the pages look good on every phone, checking them and measuring the results takes weeks. We have already done that work, so you get it in three days for less than a week of a developer's time.

What if I don't like the result?

You see a free preview with your own products before paying anything. If it is not right for your store, you do not pay.

Free preview

See it with your own products first

Create a free account and tell us your store or app. Within a day, your preview appears in your account: a story made with your real products, or a plan built from your own sign-up questions. No card needed.

Just a question? Ask it here, no account needed.